Selfridges Lanches The World’s First Luxury Shop “Drive-Thru”!

{ shop this Saint Laurent Chyc Ranch large leather tote here }

Yes, you read that right, The World’s First Luxury Shop Drive-Thru! Are you surprised? My initial reaction was along the lines of  “Dah, why hasn’t anyone thought of this until now?” – but then again, many people probably  have thought of at least a similar idea,  but didn’t act on it. Also, hindsight always wins, right? Enough rambling, let’s get to the nitty-gritty!

London will be home to the world’s very first shop drive-thru. Come January 2014, Selfridges will give its shoppers the ability to purchase their high-end goods online, and then pick them up at the Drive-Thru.

How it works:
1. Select which luxury items you can’t live without
1. Order them online via your computer, tablet or mobile device
2. Choose the ‘click-and-collect‘ option
3. Drive over to Selfridges’ Oxford Street location [behind it on Edwards Mews] to pick up your purchase at the drive-thru

From designer shoes to the latest “it” bag, Selfridges will be making all of their products available online (with the exception of perishable food). Currently, shoppers at Selfridges have the ability to order online and pick up their purchase at the store the following day. With this new high end drive-thru innovation, customers can collect their order without ever having to leave the comfort of their car! I’m left wondering how long the line ups will be! According to Simon Forster, the company’s multi-channel director, ‘It will not just be the first drive-thru service, it will be the best.’

What are your thoughts on a drive-thru shop? I’d love to hear! Do you think other department stores will follow suit? What about boutiques? Do you think drive-thu shopping will become the norm? How do you compare picking up your purchase via drive-thru to parcels getting dropped off at your door? Let me know what you’re thinking!!